Graphic design is a creative process that combines art and technology to communicate ideas. We work with a variety of communication tools in order to convey a message from a client to a particular audience. The main tools are image and typography.
Images can be incredibly powerful and compelling tools of communication, conveying not only information but also moods and emotions. People respond to images instinctively based on their personalities, associations, and previous experience
Do you ever think about what you would do if you were asked to redesign the page. Would you change the type face or type size? Would you divide the text into two narrower columns? What about the margins and the spacing between the paragraphs and lines? Would you indent the paragraphs or begin them with decorative lettering? What other kinds of treatment might you give the page number? Would you change the boldface terms, perhaps using italic or underlining? What other changes might you consider, and how would they affect the way the reader reacts to the content? Well we evaluate the message and the audience for type-based design in order to make these kinds of decisions.
Image and type
We often combine images and typography to communicate a client's message to an audience and also, explore the creative possibilities presented by words (typography) and images (photography, illustration, and fine art). It is up to the designer not only to find or create appropriate letterforms and images but also to establish the best balance between them.
Symbols, logos and logotypes
Symbols and logos are special, highly condensed information forms or identifiers. Symbols are abstract representation of a particular idea or identity. Logotypes are corporate identifications based on a special typographical word treatment. Some identifiers are hybrid, or combinations of symbol and logotype.